Bill&Coo

The house derives its identity from its own name, an old English phrase for tenderness, and turns it into a promise of closeness: „here, communication and connections are nurtured, cherished, and many times found in the simplest of gestures". It rests on atmosphere and connection, calls itself „a discreet cocoon" and describes luxury as something casual: „barefoot luxury is not a concept but a way of being". People play a visible part; founder Theo Kakoutis speaks in his own voice, and hospitality is framed as devotion rather than service: „hospitality transcends mere service".