Park Hyatt Vienna

The house tells itself through its building, the former headquarters of the Austro-Hungarian Monarchy's bank: the banking hall now holds the restaurant and the treasure room the spa, whose name „Arany" means gold in Hungarian. Its second pillar is the address on Am Hof in the Goldenes Quartier, its third a residential feel rather than a hotel feel, captured in the brand line „Intimate and residential in style, Park Hyatt hotels promise gracious service on a personal scale". People barely come forward in this self-image; care appears as a promise of the brand, not as a story of the house.